How To Make A Video On YouTube In Three Easy Steps
Some people are good at writing. Some are good at singing. Still others are good at acting. Well lucky for you, Mr. or Mrs. Internet Marketer, you don’t need to be any of those things to be successful at sharing your message with the world. In fact, you’d be surprised at how easy it can actually be.
In this article, I’m going to share with you about some simple aspects of video marketing, specifically YouTube video marketing. Now even if you’d never be caught dead in front of a camera I’m sure you’ve wondered how it works. How could you of all people possibly make a video on YouTube that people actually want to watch??!!
Well, it’s actually not as difficult as you might think. Here’s a video I created recently showing an easy three step process.
Step 1: How to record a YouTube Video
There really are two main ways to record a video for YouTube. Either of them will work, it’s just a matter of how comfortable you are with one or the other.
On Camera Video
The first way (and probably the one most people think of) is the “on camera” type of video. Some refer to it as a “talking head” video since that’s what you primarily see — somebody talking to you and potentially cutting away here and there to point something out related to their topic. The video above is a prime example of this format.
You don’t have to go out and buy the latest, greatest camera (or even this one that I just got) to get started. If you’ve got a smart phone, odds are it’s got a camera mode on it…probably even and HD camera. You could also use a point and shoot with a video mode or a simple hand-held video camera if you have one. Any of these are more than good enough to begin creating something. The important thing is to START NOW!!!
Screen Casting Video
If you’re not into showing up in front of the camera, there’s always screen casting. Screen casting is simply recording a portion of your screen while talking into a microphone that picks up your voice for the recording. Many people will create a PowerPoint of Keynote slideshow and then narrate a screen cast as they walk through the presentation. I’ve got several of those types of videos on my YouTube channel, too.
If you decide to go this route, you’ll want to use either Camtasia Studio 8 by TechSmith if you’re on Windows or Screenflow by Telestream if you’re on a Mac. I recently wrote an article about how to save 10% on ScreenFlow if you’d like to know more about that beautiful piece of software. It’s what I produced the talking head video with above.
Step 2: Editing Your YouTube Video
Now the easiest way to edit your video (in my humble opinion) is to use one of the previously mentioned screen cast software programs. The reason I really like the ScreenFlow option (and I assume Camtasia is similar) is really two fold. For one, it’s VERY user friendly. Nearly anyone could turn it on and have some sort of video within minutes — it’s just that intuitive. Secondly, it allows you to combine both screen casting AND on camera video in one program. For me, the workflow is ideal.
However, if you don’t have (or want) these products, both Windows and Macs come with free movie editing software you can use right out of the box. For Windows, its Windows Movie Maker and in Mac, there’s the iLife suite of products that include iMovie. Of course as you advance you may consider Sony Vegas for Windows and Final Cut (Pro or Express) for Mac.
Step 3: Uploading Your YouTube Video
Some programs have auto-upload to YouTube so it makes it pretty easy. ScreenFlow allows me to do this, but I still like to export a video to keep on my hard drive, too.
If you’re using a more standard method to output your video to a hard drive before uploading, you’ll want to make sure to output the final project in the same resolution you recorded. In other words if you shot video in 720p, you’ll want to make sure that’s what size the final output will be. Same goes for your screen cast. If you’ve got a 1080p monitor, go ahead and output in the same resolution. YouTube can handle it.
If you don’t already have a YouTube account, you’ll need to create one. They recently ntegrated YouTube with Gmail so if you’ve got a Gmail account, it’ll only take seconds to create a YouTube account associated with your e-mail. Once you’ve created a YouTube account, it’s a simple drag and drop to upload you video from your hard drive.
After that, you’ll simply fill out some basic info about your video – name, description, tags (keywords) and you’re done! You’ll want to include a link back to your site in the description, but I’ll talk more about that in the bonus tip below.
Bonus Tip: Create a Connect Section In Your Description
Did you know you can have as many links as you want in your description? It’s one of the things that makes YouTube so attractive as a marketing and connecting tool. All you need to do is begin your links with http:// to be “clickable.”
So here’s the tip: In the description of each YouTube video, you could create a “connect” section. This section would include links to each of your social profiles like Twitter, Facebook, Linked In, Pinterest, and even to your YouTube channel itself! This simple strategy just creates more ways for your users to connect to you and your brand which is why we create these videos in the first place, right?
So if you didn’t know how to make a video on YouTube before reading this, you do now. And I sincerely hope that you aren’t as overwhelmed by the whole process either. At any rate, I’d certainly love for you to send me a link to your video once you’ve created it! You can tell me about it in the comments, send it to me via the contact page on this site or tweet it to me @TravisSaid. Can’t wait to see what you’ve created!
Hybrid Connect Error : Connector could not be found