YouTube Starter Pack Video 2

Hi – Travis here from RossomeMarketing.com. Part two of the YouTube Starter Pack  has some great information. Enjoy!

Resources Mentioned In This Video*

Canon T3I DSLR
iPhone 4s
Audio-Technica ATR-3350 – Lapel Mic
Cowboy Studio Lighting Kit with backdrop
LED Desk Lamp (I actually purchased mine for $20 at Lowe’s, but any Daylight LED will work!)

*The links in this section are affiliate links. Use them if you like. If you do, please know that I will receive a commission and that I truly appreciate your support!

In this video, I’ll be sharing some of the easiest ways to create a video for YouTube. We’ll spend some time talking about the different techniques you can use, and I’ll even give you a tour of my make-shift studio in my basement.

Your Objective For The Video

The first thing to consider is your objective for creating the video in the first place. This must be done before any valuable content can be created. Ask yourself some tough questions.

  • Are you hoping to brand yourself as an expert in your field and gain trust?
  • Are you planning to use the videos on your site to demo something or introduce a product?
  • Or are you simply trying to get some easy back links to your main site?

All of these strategies are valid and important to consider as you begin the process. For instance, if you want to brand yourself as an expert, perhaps you should consider a talking head video so people can see you and begin to build a relationship with you. If you plan to demo features or show how to use some aspect of your site, perhaps a screencast would be the best option or even a “combo” approach (screencast and talking head.) Finally, if you’re simply wanting to create back links and drive traffic to your site for lead generation and SEO, you could use the Keynote or PowerPoint approach with screen casting.

In today’s video and post, I’m going to focus on the “talking head” video.

The “Talking Head” Video

Like I mentioned in the last video, you don’t have to go overboard here. If you want to spend more and create some quality videos, you can, but it’s not necessary. The important thing that you’ll hear me say again and again is to get started. If you’ve got a point and shoot or even an iPhone, you can create something valuable to your potential and existing customers. In the video I give an example of an easy way to record an iPhone video by simply propping it up next to my computer and using a cheap, $20 light from Lowe’s.

So now you’ve seen a couple of talking head examples, you can definitely combine this method with the others I’ll show you in the next video. The benefit of a “combo” type of video is that its the easiest for the viewers to connect with you. And since video has a higher perceived value, it helps establish you as an expert.

The Challenge!

Create a video!

  • First write down the topic and the three bullet points you want to talk about.
  • Then, rehearse at least three times in front of a mirror
  • Finally, use whatever camera you have to shoot the video
  • If you don’t have a camera stand, figure out a way to prop it up on something – don’t let an excuse get in the way!

After you’ve shot the video, save it until we get to the editing and uploading part of the course. Also, I’d love it if you’d tweet to me and tell me you’ve done the challenge or ask any questions that come up and you move forward. Just hit me up on Twitter at @TravisSaid!

 

In the next video…

  • I’ll show you the easiest way to create a “screencasting” video
  • I’ll actually include a couple of screen casts of me walking you through some of the important pieces
  • I’m really looking forward to it…see you next time!

 

Previous Videos In The YouTube Starter Pack

Video One – Why You Should Be On YouTube

 


 

OK, what did you learn? Time to speak up in the comments and share your thoughts or questions!

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